Dear Diary,

I've been trying to chat about social media with interested parties, but I keep finding that these experts seem to stay within a certain boundary of new media jargon. OK, I get it. In order to show the world we know what we are saying…we must use these common keywords to prove that we belong in the conversation. (ie. Facebook page, Twitter, MySpace & LinkedIn).

But come on people! If we know anything about social media, we should know that while Facebook and Twitter are hot tamales at the moment, they will eventually fade. This is why I believe it’s important to find social media mediums besides FB or Twitter. If you solely depend on the sites you hear about on 60 minutes – then you are missing the point of social media. It changes as quickly as it begins.

So, Be aware. Spend a little extra time searching for new, upcoming sites. Don’t be afraid to venture outside the obvious.